Brand guidelines · v0.1 · Sep 2026
dharohar.in brand
The identity system for dharohar.in — logo, colour, type and stationery, and how to use them together.
About the name. Dharohar signifies heritage or treasure, representing valuable cultural inheritance.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “d” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#6D1F2ERGB 109, 31, 46#4A1420RGB 74, 20, 32#D99A2BRGB 217, 154, 43#2A160FRGB 42, 22, 15#F8F2E6RGB 248, 242, 230Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxPreserving the LegacyH2 · 36pxPreserving the LegacyH3 · 24pxPreserving the LegacyBody · 17pxPreserving the LegacyCaption · 13pxPreserving the LegacyLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@dharohar.in
www.dharohar.in
Founding Team
dharohar.in
hello@dharohar.in · www.dharohar.in
www.dharohar.in
Explorations
Alternative wordmark directions considered for dharohar.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.